1602 Hogeboom Avenue | East Hill | Eau Claire, WI

Spin. Style. Soar.: A Digital Branding Cheat Sheet - EVENT TICKET

Spin. Style. Soar.: A Digital Branding Cheat Sheet - EVENT TICKET

Regular price $25.00 Sale

May 10, 2019

5:30-7:30pm at Dotters Books, 1602 Hogeboom Avenue

Need to clarify your personal brand or increase the visibility of your side hustle? If you're not a digital influencer, it's time to become one! Learn how to connect with different media outlets (print and digital); the pros and cons of trending online channels; and insightful tools for how to start building those crucial connections on a local and national level by using effective self-promotion via social media, other web-based platforms and direct interactions in your community. Bring your laptop so that you can practice some of the tips that Rachel shares in her workshop.
 5 Key Objectives:
  • Identifying Your Target Audience (Crafting A Personal Brand Narrative...and figuring out who wants to hear it)
  • Creating Engaging Platforms and Posts (BIAS distorts REALITY...and how to use this to your advantage)
  • Building Cross-Promotion (Finding Your Digital Tribe)
  • Working with the Media (How to Get Noticed..and what to do once you do)
  • Streamlining Self-Promotion (Distinguishing one's "after hours" gig from the company and/or entity you may also represent in your "day job")
Bio:
Rachel Werner is the Content Marketing Specialist for Taliesin Preservation—a National Historic Landmark and the home, studio, school, and 800-acre estate of Frank Lloyd Wright. She is also 2019 guest faculty at The Highlights Foundation; a 2016-17 national WomenRide4Change Ambassador; a 2018 We Need Diverse Books mentorship finalist; and a 2017 World Food Championship judge. Formerly the digital editor at BRAVA (a Wisconsin-based publication created by women for women), she enjoyed overseeing culinary, arts, style and live event coverage while working in the media in addition to previously having contributed print, photography and video content to Madison Magazine, Entrepreneurial Chef, Hobby Farms Magazine and Urban Farm. She eagerly awaits presenting at the University of Wisconsin-Madison Writer's Institute and "Write to Publish" at Portland State University, both taking place this April, on digital marketing and social media strategy for writers.